Having ads on the homescreen is annoying, especially considering the first row of apps under the Home section are also sponsored picks. Once it’s complete you’ll see the main user interface for Fire TV that’s separated into three tabs – Home, Find and Live – with a revolving top row of featured shows and movies curated by Amazon as well as some ads. So long as you have that information handy, setup should just take a few minutes. Once you’ve found either a USB port with enough power output to charge the device or a wall outlet to plug the Fire TV 4K Max into, you’ll boot it up to find a familiar log-in screen asking you for your Amazon account information and a preference on which apps you’d like installed. These changes are relatively insignificant in the grand scheme of things but they definitely don’t take anything away from the experience either. The Fire TV Stick 4K Max remote now comes with quick launch buttons for Prime Video, Netflix, Disney Plus and Hulu – all of which feel like strong picks – as well as a live TV button and a new blue button for Alexa. What’s the same between the two models is that, like its predecessor, the Fire TV Stick 4K Max also comes with a Bluetooth voice remote. If anything, you’re basically future-proofing your streaming device for future upgrades to your wireless network. Of course, all this power wouldn’t be worth much if the 4K Max struggled with pulling data down over Wi-Fi – that’s why Amazon decided to equip it with a Wi-Fi 6 (802.11ax) antenna that enables a theoretical max speed of 3.5Gbps… not that we’re expecting anyone’s internet to live up to that kind of speed. On top of that, the new SoC runs at 100MHz faster than its predecessor, which is what Amazon says makes the Amazon Fire TV Stick 4K Max around 40% faster than the Fire TV Stick 4K. To make it faster, Amazon has upgraded the amount of memory the Stick has to 2GB, around a third more than the old model had. While they look similar they are, we assure you, very different all the new features for this model are happening under the hood. In fact, if you were to put the 4K Max next to the 4K and tape up the logos, you might not be able to tell the difference between them – they’re both flat USB stick-sized devices with an HDMI port sticking out of them. If you were to only look at the outside of the Amazon Fire TV Stick 4K Max, you probably wouldn’t feel like much has changed in its latest incarnation.
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